Video editors, game sound designers, audio book creators, and podcasters often use ambient sounds to create atmosphere, establish location, and add realism to their projects.

Ambient sounds can also smooth transitions between different scenes and cover up edits.

By adjusting the level of ambient noise (for example, background nature sounds in an audio book), you can draw attention to or away from specific elements. This will help you to enhance storytelling and to create an immersive listening environment.

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