Quote from TunePocket Support on May 1, 2025, 3:39 pm
Great question!
We'll start with what YouTube recommends:
Be accurate. Your title should clearly reflect what the video delivers. Misleading titles can cause viewers to click away quickly.
Be concise. Viewers often only see part of the title, especially on mobile. Keep it short and place the most important words at the front.
Use ALL CAPS and emojis sparingly. These can add emphasis or emotion, but overuse can feel spammy. Reserve them for key moments e.g., "Our KIDS Built a ROBOT! 
"
On top of that here's what we’ve learned from analyzing 10K+ trending YouTube titles (including both Shorts and long-form):
Shorter titles often work better
Aim for 4–6 words and 30–60 characters. These tend to perform well on mobile and avoid getting cut off in feeds or search results.
Be clear, clarity is better than hype
Titles should match the viewer's intent and the content itself. Power words like "insane" or "must-watch" are used in less than 2% of top titles.
Use keywords, but naturally
Include relevant search terms early in the title if possible. Think about how your audience would search for content like yours. You’re helping both YouTube’s algorithm and the viewer.
Add visual flair (if it fits)
About 30% of trending titles use emojis or symbols, especially in niches like music and sports. It’s optional but it can make your video stand out in a crowded feed.
IMPORTANT
Track CTR (click-through rate) and retention in YouTube Analytics to see how well your titles are performing.
Hope that helps! Feel free to drop your channel or a few recent titles if you want feedback.
Give a try to our newly updated AI title generator:
https://www.tunepocket.com/youtube-title-generator/
Great question!
We'll start with what YouTube recommends:
Be accurate. Your title should clearly reflect what the video delivers. Misleading titles can cause viewers to click away quickly.
Be concise. Viewers often only see part of the title, especially on mobile. Keep it short and place the most important words at the front.
Use ALL CAPS and emojis sparingly. These can add emphasis or emotion, but overuse can feel spammy. Reserve them for key moments e.g., "Our KIDS Built a ROBOT! "
On top of that here's what we’ve learned from analyzing 10K+ trending YouTube titles (including both Shorts and long-form):
Shorter titles often work better
Aim for 4–6 words and 30–60 characters. These tend to perform well on mobile and avoid getting cut off in feeds or search results.
Be clear, clarity is better than hype
Titles should match the viewer's intent and the content itself. Power words like "insane" or "must-watch" are used in less than 2% of top titles.
Use keywords, but naturally
Include relevant search terms early in the title if possible. Think about how your audience would search for content like yours. You’re helping both YouTube’s algorithm and the viewer.
Add visual flair (if it fits)
About 30% of trending titles use emojis or symbols, especially in niches like music and sports. It’s optional but it can make your video stand out in a crowded feed.
IMPORTANT
Track CTR (click-through rate) and retention in YouTube Analytics to see how well your titles are performing.
Hope that helps! Feel free to drop your channel or a few recent titles if you want feedback.
Give a try to our newly updated AI title generator:
YouTube Title Generator
