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Important update to YouTube monetization review process

In response to creator feedback regarding yellow icons on YouTube, which indicate limited or no monetization, the platform is implementing changes to improve accuracy.

Previously, creators had to manually appeal a yellow icon decision to get an additional review. Now, YouTube will automatically send videos with a limited or no ads rating for this secondary review process.

While this may occasionally extend the initial review time up to 24 hours for a minority of videos, the goal is to provide a more accurate final monetization decision faster and reduce the need for appeals.

Creators can still appeal decisions after the automatic review if they disagree.

Here are the answers to some of the most frequently asked questions about limited monetization yellow icon:

What is the main goal of the recent changes to YouTube's monetization review process?

The primary goal is to improve the accuracy of yellow icon decisions and help creators get their videos monetizing faster. By automatically sending videos that receive a limited or no ads rating for an additional review, YouTube aims to provide creators with a more accurate final ad suitability decision without requiring them to manually appeal as frequently.

What is a "yellow icon" and why is it frustrating for creators?

A yellow icon next to a video in YouTube Studio indicates that the video has received a "limited or no ads" rating, meaning it will receive limited or no advertising revenue. This is frustrating for creators because it directly impacts their ability to monetize their content, and historically, resolving an incorrect yellow icon often required a manual appeal process which could be time-consuming.

How is the process for getting a "yellow icon" reviewed changing?

Previously, videos that received a yellow icon required creators to submit an appeal to receive an additional review. With the new changes, videos that initially receive a yellow icon will automatically be sent for an additional review without the creator needing to file an appeal.

Will this new automatic review process make monetization decisions faster?

While the initial review may take a bit longer in some cases, the aim of the automatic additional review is to get creators a more accurate final decision faster overall, by reducing the need for creators to appeal. For the majority of creators, this should feel like a faster review because they won't have to manually appeal as many yellow icons.

How long will the automatic additional review take?

For a minority of videos, the experience of up to 24 hours for the additional review may apply. However, the aim is to provide a more accurate final decision within that timeframe without requiring a manual appeal.

Can creators still appeal a yellow icon decision under the new process?

Yes, even though videos receiving a yellow icon will automatically be sent for an additional review, creators can still appeal the decision if they believe the final rating is incorrect.

What is recommended for creators to do regarding uploading and monetization checks with these changes?

Creators are encouraged to upload their videos as unlisted or private earlier than usual. This allows for slightly longer initial review times and ensures the monetization check is complete before making the video public, maximizing the potential for monetization as soon as the video is published.

How will creators be notified of the final monetization decision?

Creators will receive an email notification within 24 hours once a final monetization decision is available. They will also see a green, yellow, or red icon next to the video in the content tab within YouTube Studio, indicating the ad suitability status.

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