Why some podcast episodes go viral while others flop?
Quote from TunePocket Support on July 24, 2025, 7:24 pmIf you've ever released a great episode only to see it underperform, you’re not alone. One often overlooked factor is the episode title.
We analyzed over 11,000 trending podcast titles across multiple platforms to understand what really drives clicks and listens.
Some quick takeaways:
Most high-performing titles are around 55–60 characters and 9–10 words long.
Numbers and colons are common: think “5 Ways to Stay Focused” or “Burnout: Why It’s More Than Being Tired”.
Clickbait is rare, but curiosity and clarity are everything.
Only 10% include episode numbers, which may surprise long-time podcasters.
We’ve put together a full breakdown of the data, plus recommended title templates and real-world examples you can start using right away.
Check out the full report here:
https://www.tunepocket.com/how-to-write-podcast-episode-title/
Would love to hear your thoughts. How do you come up with episode titles? Do you test different formats or just go with what feels right?
Last but not least. If you need help crafting a better title, why not try our podcast title generator:
https://www.tunepocket.com/podcast-title-generator/
If you've ever released a great episode only to see it underperform, you’re not alone. One often overlooked factor is the episode title.
We analyzed over 11,000 trending podcast titles across multiple platforms to understand what really drives clicks and listens.
Some quick takeaways:
Most high-performing titles are around 55–60 characters and 9–10 words long.
Numbers and colons are common: think “5 Ways to Stay Focused” or “Burnout: Why It’s More Than Being Tired”.
Clickbait is rare, but curiosity and clarity are everything.
Only 10% include episode numbers, which may surprise long-time podcasters.
We’ve put together a full breakdown of the data, plus recommended title templates and real-world examples you can start using right away.
Check out the full report here:
How to Write Click-Worthy Podcast Titles Without Using Clickbait (Based On Data Research)
Would love to hear your thoughts. How do you come up with episode titles? Do you test different formats or just go with what feels right?
Last but not least. If you need help crafting a better title, why not try our podcast title generator:
