RedNote (Xiaohongshu), a lifestyle-centric platform merging social interaction with e-commerce, is often considered the go-to space for sharing content about style, food, and product placement.
Unlike TikTok’s entertainment-first approach, RedNote emphasizes detailed, visually appealing posts, making the right music crucial to enhancing engagement and supporting its commerce-driven nature.
Even though TikTok’s shutdown has been averted for now, but this post is still relevant for anyone looking to explore new platforms like RedNote. Whether you’re diversifying your content strategy or simply curious about new social trends, understanding different platforms can open up fresh opportunities!
Hi, I’m Mik, one of TunePocket music composers. I went through our extensive catalog of royalty free music and sound effects and picked some of our best music tracks that work great the style, fashion, and food videos. Read my quick notes about how RedNote is different from TikTok or jump straight to the playlist.
What is RedNote?
RedNote, known in China as Xiaohongshu (translated as “Little Red Book”), is a social networking and e-commerce platform launched in 2013.
Initially created as an online guide for Chinese shoppers to share product reviews and shopping experiences, it has since evolved into a comprehensive lifestyle platform encompassing various categories, including fashion, beauty, and travel.
Why TikTok creators are moving to RedNote?
In early 2025, with the potential ban of TikTok in the United States, many U.S.-based TikTok users began migrating to RedNote.
According to Reuters, this movement led to over 700,000 new users joining the platform within a short period.
The influx has fostered cultural exchanges between American and Chinese users, with many Chinese users welcoming the newcomers and assisting them in navigating the platform.
How RedNote is different from TikTok
As reported by Glamour, RedNote’s interface and content focus differ from TikTok’s.
While TikTok emphasizes short-form videos, RedNote offers a blend of photos, videos, and written content, resembling platforms like Instagram and Pinterest.
The platform’s user base is predominantly young, with a significant portion born after 1990, and nearly 70% are female.
This has lifted RedNote’s as a hub for lifestyle and fashion content.
Can creators earn money on RedNote?
RedNote focuses on product-driven monetization, with creators often earning through affiliate links, brand deals, and direct product promotions.
What content works best on RedNote?
The audience on RedNote primarily looks for lifestyle content, such as product reviews, travel experiences, and personal stories.
Above all RedNote is e-commerce-driven platform aimed at sharing product recommendations, experiences, and curated lifestyle content.
Is music important in RedNote videos?
As a music composer I learned that not every video needs music.
However, when it comes to promotional or product videos, music becomes an important factor.
For product recommendations and lifestyle content, music can make videos more engaging, polished, and memorable, which is crucial for driving viewer interest and encouraging interaction with featured products.
What music might work the best?
In my (personal) opinion, upbeat, chillout, or subtly positive background music that aligns with the lifestyle or product works best on RedNote.
Here are a couple of music tracks I’d recommend. Remember, you can get unlimited access to thousands more with TunePocket membership.
Recommended music for RedNote videos and ads
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Energetic royalty free EDM dance music with exciting party or fun sport feel for modern vlog, workout video, upbeat film, and commercial business use.
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Energetic claps and stomps beat royalty free music with upbeat motivational percussion feel for promotional video, sport vlog, presentation, all sorts of advertisement that needs upbeat exciting mood, and commercial business use.
Download more stomp and clap royalty free music beats from this playlist: Stomp And Clap Percussion Beat
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Energetic fast indie rock royalty free music with exciting upbeat wild punk feel for marketing video, cheerful vlog or podcast background, fun sport documentary, and commercial business use.
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Laid-back royalty free chillout / chillhop music with warm relaxing lounge feel for calm video, modern vlog background, podcast, comforting event atmosphere, and commercial business use.
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Upbeat and happy royalty free indie pop music with cheerful bright male vocalizing for positive promotional marketing video, feel-good vlog background, podcast, and commercial business use. Download unlimited royalty free music.
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Upbeat royalty free funky pop music with positive, exciting, slightly retro feel for cheerful marketing video, happy film, vlog, podcast, upbeat Instagram ad, exciting product advertisement, and commercial business use.
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Upbeat royalty free hip-hop music with exciting funky party feel for promo video, modern vlog or podcast, positive social media ad background, cheerful event, and commercial business use.
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Chill electronic dance EDM house electro-pop music cue with atmospheric fashion lounge party feel for promotional marketing video, trendy vlog, game, and commercial business use.
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Feel-good old school boom bap royalty free hip-hop music with positive urban party feel for video, film background, vlog, podcast, and commercial business use. Download unlimited royalty free music for videos.
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Dreamy royalty free lofi chillout music with relaxing laid-back beat for comforting relaxation video background, modern vlog ambience, calm lounge event atmosphere, and commercial business use. Download unlimited royalty free lo-fi chillout music.
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Smooth chillout royalty free lofi music with sensual relaxing feel and deep male vocalizing (thing Barry White vocals) for soft relaxation video, sexy vlog, intimate lounge ambiance background, romantic film, and commercial business use. Download unlimited royalty free chillout music.
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Relaxing royalty free lo-fi chillout hip-hop / boom bap music with cozy warm lounge feel for laid-back relaxation video, modern vlog background, positive urban dreamy ambiance, and commercial business use.
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Feel-good royalty free chillout dance music with laid-back lounge party feel for dreamy chill video, modern vlog, entertainment podcast background, chill Instagram story or reel, and commercial business use.
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Uplifting royalty free acoustic music with positive corporate feel for bright motivational video, presentation or event, company vlog or podcast background, product promo video, and commercial business use.
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Warm acoustic guitar royalty free music underscore with uplifting emotional feel for hopeful video, positive vlog / podcast background, sweet film, and commercial business use. Download unlimited royalty free music.
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Funky royalty free old school hip-hop / boom-bap music with exciting fun party feel for cheerful promo video, modern vlog or podcast, positive ad background, event, and commercial business use.
