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Background Music For Radio Ads

background music for radio ads
Posted: July 13, 2022 | Updated: January 23, 2024

Need background music for a radio ad?

Music plays an important role in radio advertising. Typically, a large brand with big enough ad budget hires an ad agency to either create their soundtrack from scratch or to license a popular song by well known artist.

Unfortunately, this option is prohibitively expensive for a smaller company.

Mik TunePocket Composer

Hi, I’m Mik, one of TunePocket music composers. I went though our huge catalog of royalty free music and picked 15 music tracks that will work great in a modern radio commercial. Watch the video below or jump straight to the playlist.

I’ve focused on shorted music cues, up to 60 sec to make sure it can work in most radio ad formats.

Hope you can find what you’re looking for! If nothing picks your interest, check out a much larger list of music for radio ads. If you need more, we have thousands of music tracks and sounds to choose from!

Related: Spice up your radio ad with a modern radio imaging drop sound effects.

what is the best length of a radio commercial?

The optimal length for your ad depends on many things, including the message, the product, and your advertisement budget.

First of all, take into the account how long is your advertisement copy (that is, the spoken word content). The best length for an audio commercial is the time required to get your message across.

For ads with up to 40 words consider a 15 sec music cue, for ads with 120 or more words you may need a longer soundtrack of up to 1 min.

15 handpicked background music tracks for radio advertisement

All music in this playlist can be legally used in commercial radio ads with life time royalty free music license.

Get your license now

  • Energetic stomps royalty free music beat with powerful action feel for motivational sport video, workout or fitness vlog / podcast, intense film underscore, radio advertisement background, and commercial business use.
  • Energetic 30 sec. indie rock music intro cue with exciting, feel-good, fun feel for positive marketing promotional short video, vlog intro / outro, After Effects template, radio ads, and commercial business use.
  • Short acoustic guitar music with feel-good, laid-back, romantic, Italian feel for promotional video, cooking vlog or show, travel film, documentary, and commercial business use.
  • Emotional and dreamy cinematic orchestral music cue with magical ambient feel for video intros, After Effects templates, corporate logos, TV and radio commercials, film and business videos.
  • Happy playful royalty free music intro with positive, feel-good, cheerful feel for short funny kids video, playful children vlog opener, game, family film bumper, commercial business use.
  • Calm reflective royalty free cinematic music intro with pensive mysterious, slightly quirky mischievous "American Beauty" feel for short video, whimsical vlog or podcast intro / outro, audio logo, opener, reveal, and commercial business use.
  • Energetic classic rock guitar royalty free music intro with positive upbeat feel for short motivational video, powerful vlog opener, sports podcast, branding logo reveal, and commercial business use.
  • Happy warm Hawaiian ukulele royalty free music intro with laid-back relaxed feel for island vacation video opener, romantic travel vlog or podcast outro, logo reveal ident, short radio ad background, and commercial business use.
  • Uplifting royalty free 15 sec music intro with emotional feel-good mood for short corporate promo video, soft motivational presentation or event opener, warm vlog outro, audio logo reveal, and commercial business use.
  • Ambient electronic royalty free music intro with calm atmospheric feel for short video, logo reveal, chillout modern vlog outro, ident, and commercial business use.
  • Positive short royalty free music logo reveal with warm uplifting feel for corporate video intro / outro, healthcare business vlog or podcast, opener, and commercial use.
  • Happy royalty free acoustic indie pop music intro with warm comforting feel for short laid-back video, positive vlog / podcast opener, outro, logo reveal, and commercial business use.
  • Relaxing dreamy hip-hop royalty free music intro with laid-back lofi lounge feel for chillout vlog opener, soft video outro, cozy sensual reveal, and commercial business use.
  • Powerful implosion / whoosh royalty free sound effect for hi-tech video intro, radio imaging DJ drop, sci-fi film trailer sound design, glitch video transition, audio logo reveal, and commercial business use.
  • Dark dubstep audio intro royalty free music with aggressive powerful feel for video intro / outro, logo, reveal, DJ drop / radio imaging sound design and commercial business use.

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  • Promotional video
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  • Presentation / slideshow
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  • Video intro / outro
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This audio preview is for evaluation purposes only and does not come with a license to use it in videos or other projects.