Should I add background music to my product videos?
Adding music to your product videos is a great (and easy) way to enhance the impact of your video content. However, ultimately this depends on the specific type of your video and your target audience.
Regardless, it’s safe to say:
The music has the power to influence how the viewers feel and perceive your product.
The right music can significantly enhance the impact of your product videos, making them more memorable, engaging, and emotionally resonant.
Hi, I’m Mik, one of TunePocket music composers. I went though our growing catalog of royalty free music and picked best tracks that will work great in various product videos. Read more about choosing music for specific types of product videos below or jump straight to the playlist.
There are many different types of product videos.
That brings me to the question:
What background music works is best for specific product video types?
Product explainer videos: Consider using calm instrumental music or light, upbeat music that matches the tone of the video. The music should not overpower the visuals.
Product demo videos: Use music with a driving beat or energy to help build excitement around your product. Depending on the product, you may want to choose music that is calming and relaxing, to help create a sense of ease and simplicity.
Product unboxing videos: For unboxing videos, I recommend lighthearted and playful music to help create a sense of fun and positivity. In some cases, you can play on the contrast – start with slightly tense music to create a sense of anticipation and expectation and then switch into happy.
Product launch videos: For product launch videos, you can consider music that builds gradually to a crescendo to help build up the mood.
Social media product videos: For social media videos specifically, I always suggest upbeat and catchy music with modern feel to help create the energy and engagement with the viewer.
Making videos for Amazon product listings? Here’s a collection of background music for Amazon product videos.
How much does it cost to license music for a product video?
If you look at some popular royalty free music marketplaces, like Audiojungle, a single song will cost you about $25 – $50.
Keep in mind, Audiojungle licenses are limited just to one project or video.
If you want to re-use the same song in another videos, you have to buy another license.
We would like to offer you a much better deal:
Download any 5 royalty free music tracks or sounds from our extensive catalog of 12,000+ songs for just $39 with lifetime commercial license. Buy once and use any forever in all and any of your product videos!
If you make lots of product videos you can download unlimited background music for videos for $99/year.
Learn more about available options.
Best background music for product videos
All music in this playlist is available to use in commercial product videos with lifetime royalty free license.
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Upbeat royalty free hip-hop music with exciting funky party feel for promo video, modern vlog or podcast, positive social media ad background, cheerful event, and commercial business use.
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Uplifting royalty free electronica music (60 sec) with motivational success feel for emotional corporate video, presentation, event, positive story vlog, explainer animation, product launch event, and commercial business use.
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Happy exciting royalty free groovy funk pop music with upbeat cheefrul funky party feel for positive video, bright film, modern vlog or podcast, upbeat advertisement or product video, and commercial business use.
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Happy royalty free acoustic indie music with cheerful feel-good mood for upbeat promotional video, positive kids or family vlog background, podcast, fun animated explainer video, and commercial business use. This song does not have a strong lead melody, so it's perfect as background soundtrack for videos with dialogues or voiceover. Download unlimited royalty free music for videos.
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Upbeat and happy royalty free indie pop music with cheerful bright male vocalizing for positive promotional marketing video, feel-good vlog background, podcast, and commercial business use. Download unlimited royalty free music.
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Exciting royalty free music with groovy funk pop party feel for happy promo video, trendy fashion vlog, positive upbeat podcast, event, clothing or accessories advertisement, cheerful product video, and commercial business use.
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Calm royalty free electronica music with reflective futuristic hi-tech feel for promotional video, YouTube product review or technology educational vlog, podcast, science documentary, complex tech explainer video, cutting edge product promo, and commercial business use.
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Energetic royalty free EDM dance music with exciting party or fun sport feel for modern vlog, workout video, upbeat film, and commercial business use.
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Calm and collected royalty free corporate electronica music with reflective business feel for technology marketing video background, pensive hi-tech advertisement, YouTube vlog, podcast, commercial use.
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Uplifting royalty free acoustic music with positive corporate feel for bright motivational video, presentation or event, company vlog or podcast background, product promo video, and commercial business use.
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Upbeat indie rock royalty free music 60 sec. with exciting cheerful feel for bright promotional video, fun motivational vlog, party film, and commercial business use.
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Happy upbeat royalty free acoustic music with easygoing positive feel for feel-good laid-back video, cheerful vlog or podcast, fun family film background, amusing explainer animation, and commercial business use.
