Amazon Product Video: Guidelines, Tips, And Requirements

amazon marketplace product videos

Want to succeed selling your products at Amazon marketplace?

Promotional product videos are a powerful tool for sellers looking to connect with their customers and drive conversions.

In this blog post, we’ll explore the benefits of using product videos on the Amazon marketplace and will give you some helpful tips to make the videos that generates sales.

Keep reading!

5 reasons to make product videos when you sell in Amazon marketplace

What products must have promo videos (with examples)

5 tips to help your Amazon product video generate sales

10 types of amazon product videos to choose from

Recommended amazon product video specs

How to add a product video to amazon listings

Modern and engaging music and sounds to use in product videos

5 reasons to make product videos when you sell in Amazon marketplace

successful amazon seller

There are several benefits to creating product videos for merchants who sell on the Amazon marketplace:

1. Increased customer engagement

Product videos can help create an engaging shopping experience for potential customers. Videos can provide a more comprehensive overview of the product, allowing customers to make better decisions.

2. Increased conversions

If done well, videos will help you to sell more by providing shoppers with detailed, easy to understand information about your product.

This, in turn, will help your clients make well informed purchasing decisions and will reduce returns. Thus, more money in your pocket!

3. Increased credibility and trust

Product videos will also help building trust with shoppers by providing them with a more detailed look at a product and its features.

Trust helps to increase the likelihood of the purchase.

4. Improved search ranking

Amazon marketplace is a crowded place! Unless you’re selling something absolutely unique, the chances are there will be other sellers offering similar products.

While there’s no hard evidence to back this up, the overall consensus is that videos can help improve a product’s search ranking on Amazon by making it more relevant and engaging for shoppers.

Even if have a video isn’t directly linked to search rankings, more sales and feedback certainly will help you rank higher.

5. Increased brand awareness

Marketing and promotional product videos can be used to increase your brand awareness by showcasing the product in use, and highlighting the unique features and benefits of the product. Make sure that your branding and / or logo are clearly visible!

This will help to differentiate the brand from competitors and create a more memorable brand experience for the customer.

When product video is a Must-Have (with examples)

Make sure to add the product video to your Amazon listing if you’re selling any of the following products:

Complex products

complex amazon product video example

Products that have many features or require assembly can benefit from videos that clearly demonstrate how they work and how to set them up.

Here are a few examples of complex products that will benefit from having an explainer or promo video:

Electronics (smartphones, cameras, and so on), home appliances, outdoor or sporting goods (tents, camping gear, bicycles), medical equipment, power tools, software.

Related: 10 explainer video ideas to promote your business or product

Visual products

visual amazon product video example

Products that are visually striking or that have an interesting design can benefit from videos that showcase their appearance.

These products include fashion and design, art, automotive products, home decor, beauty and personal care, and more.

For the visually striking products the video can greatly help to showcase their design, details and overall aesthetic, making them more engaging and eye-catching to potential customers.

High-Value products

luxury product amazon video example

Products that are expensive or that require a significant investment can benefit from videos that highlight their features and benefits, and demonstrate their value to potential customers.

These types of products include all things luxury, like cars, jewelry, real-estate, high-end watches, collectibles, and more.

Products that are hard to describe in words or with static photos

Some products are hard to describe and may be difficult for customers to understand without a video demonstration, for example, food products, different type of fabrics, etc.

For example, motion products like toys, games, and exercise equipment. Services, such as spa treatments, travel packages, and educational courses. Performance products, such as musical instruments, sports equipment, and tools where you want the buyers to see the product in action.

Products that are hard to differentiate

Finally, some products are similar to others on the market and can be hard to differentiate. Videos can help these products to stand out from the competition.

5 tips to help your Amazon product video generate sales

A perfect product video should be able to capture the viewer’s attention, clearly showcase the product, and give your prospective buyers a sense of what the product can do for them.

Here are some key elements of a great product video for the Amazon marketplace:

1. Offer Clear and concise product demonstration

The video should clearly demonstrate the product’s features and benefits, and show it in use.

2. Don’t compromise on quality

Low quality, amateurish videos are perfectly fine when coming from your customers as testimonials or reviews.

As a brand you should strive for the high-quality videos, with good lighting and sound.

3. Include Branding and Call-To-Action

Any promotional video should include branding elements and a clear call-to-action, encouraging viewers to learn more about the product or to make a purchase.

4. Don’t make it too long

While different products may require different approach, the perfect video should be short and concise, ideally between 30 seconds to 2 minutes.

Your goal here is to capture the attention of viewers and give them an quick and memorable overview of the product.

5. Add Engaging soundtrack

While technically this isn’t a must-have, a background soundtrack can be an important element in a product video.

Depending on the product and the target audience, the proper soundtrack can make the video much more engaging and memorable.

The music can help to set the tone and create a certain emotional atmosphere (upbeat, happy, or energizing). That emotion will help to keep the viewer engaged and interested in the video.

Here are some examples of music that can add good mood to any video:

Listen to more examples of background music for product videos.

Alternatively, if you decide not to use music in your video, consider using a short intro sounds for branding purposes.

Music For Amazon Product Videos

10 types of amazon product videos

Here are the 10 common types of videos used to promote Amazon product listings.

Choose the proper video type (or types) that works best for your kind of product.

1. Product demonstration videos

These videos show the product in action, demonstrating its features and benefits. They can include close-ups of the product, as well as footage of the product in use. Typically, a high-quality professional production.

2. Lifestyle videos

These videos show the product in a real-world setting, being used by real people. They can help to build trust and to demonstrate the product’s utility.

3. Animated explainer videos

These videos use animation to showcase the product and its features. They can be useful for products that are difficult to demonstrate in a live-action video, such as software or complex machinery.

4. Unboxing videos

These videos show the product being unboxed and can give viewers an idea of what to expect when they receive the product.

This type of video can be integrated into other types. For example, a product demo video can start with unboxing to show that utmost care was given to packing and delivering the product without any damage.

5. Comparison videos

These videos compare a product to similar products on the market, highlighting its unique features and benefits.

Be careful not to provide any misleading or false information about competing products, as this may lead to a lawsuit from your competitor.

6. How-To videos

These videos provide instructions on how to use a product, they can be especially useful for products that are complex or have many different features.

7. Testimonial videos

These videos feature real customers sharing their experiences and feedback about a product.

8. 360-Degree videos

These videos allow customers to view the product from all angles and can be useful for products such as furniture or fashion items.

9. In-Depth Product review videos

These videos provide an in-depth analysis of a product, covering its features, benefits, and drawbacks. They can help to build trust and credibility with potential customers.

10. Virtual Reality (VR) videos

These videos allow customers to have an immersive experience with the product, they can explore the product in 3D and get a sense of its size and features. This can be particularly useful for products that are difficult to visualize.

What are the recommended amazon product video specs?

Here are some recommended specs for videos for Amazon product listings:

File format

Amazon recommends using the H.264 codec and an MP4 container format for the video file. Other supported formats include MOV, 3GP, AAC, AVI, and FLV.


Amazon recommends a resolution of 1080p or 720p for the video.

Aspect ratio

Amazon recommends an aspect ratio of 16:9 for the video.

File size

The maximum file size for an Amazon product video is 2 GB.


For quality sound, Amazon recommends using stereo audio with a bitrate of at least 192 kbps.


The recommended length for an Amazon product video is between 30 seconds and 2 minutes. We generally recommend keeping your videos under 60 sec.

Related: 30 second music cues

Closed captions

Amazon recommends including closed captions for accessibility and for viewers who prefer to watch videos with the sound off.

It’s important to keep in mind that Amazon’s guidelines and policies are subject to change, and they may update the recommendations from time to time.

How to upload a product video to amazon listing?

Here are the steps for uploading a product video to an Amazon listing:

1. Sign in to your Amazon seller account and navigate to the product listing where you want to add the video.

2. Scroll down to the “Product Description” section and click the “Add a Video” button.

3. Select the video file from your computer or device and upload it to Amazon.

4. Once the video has been uploaded, you can add a title and description for the video, as well as any relevant keywords or tags to help with discoverability.

5. Review the video to make sure it meets Amazon’s guidelines and policies, then click “Save” to add the video to your product listing.

The video will be reviewed by Amazon before being posted, you will be notified of the status of the video, once it is approved it will be added to the listing.

Need modern and engaging music and sounds to use in your product videos?

Here are some examples of background music you can use.

All our music is available with commercial, royalty free music license. Cleared to use in promotional and marketing videos.

Browse thousands more of royalty free music tracks and sounds.

What do you think?

Want to share your experience using videos to promote Amazon product listings? Post it in the comments!

Post a comment

Share This Post

Download 12,000+ Royalty Free Music Tracks And Sound FX

Unlimited download | Lifetime license | Commercial use

Start Now