Want to promote your business with explainer videos but can’t come up with a good idea?

In this blog post, we’ll look into a variety of explainer video ideas that can help you effectively educate and inform your audience.

From product demonstrations to animated infographics, instantly choose an idea that can help you make an impactful and memorable explainer video.

Keep reading!

Do I need to make explainer videos?

You may be asking yourself, does my business even need an explainer video?

Certainly, there’s no point wasting time and money making videos if it’s not going to create any benefit for your business.

Let’s look at some common business cases when explainer videos can really help both your business and your clients:

You want to introduce a new product or service

Explainer videos can be used to clearly and concisely explain the features and benefits of a new product or service, making it easier for potential customers to understand and want to try it.

You need to explain complex concepts

Explainer videos can be used to break down complex ideas or processes into easy-to-understand segments, making it easier for potential customers to grasp the information.

You want to build trust and credibility

Explainer videos can be used to showcase customer testimonials or case studies, building trust and credibility with potential customers.

You want to improving conversions

Explainer videos can be used to increase conversions by providing a clear and concise explanation of a product or service, and by demonstrating its value to the viewer.

You want to highlighting the unique selling points of your product or service

Explainer videos can be used to highlight the unique selling points of a product or service, making it stand out from your competitors.

What products require explainer videos?

As a rule of thumb, most products or services that are complex, technical, new, or hard to explain in writing will greatly benefit from explainer videos.

Finally, here are the 10 explainer video ideas that you can try for promoting your business:

Explainer video ideas

Here are some best explainer video ideas:

Whether you’re looking to promote a product, explain a complex process, or build trust and credibility, we hope one of these ideas will work!

1. Product demo

Showcase your product or service in action and demonstrate its key features and benefits.

2. Process explanation

Explain a complex process or concept in an easy-to-understand way, using animation and illustrations to break it down step by step.

3. Customer testimonial

Share real-life stories from satisfied customers to build trust and credibility.

4. Animated infographics

Use animation and illustrations to present data and statistics in a visually engaging way.

5. Animated FAQ

Answer frequently asked questions about your product or service in an animated format.

6. Animated tutorial

Use animation to demonstrate how to use your product or service step by step.

7. Animated parable

Use animation and storytelling to convey a moral or message related to your product or service.

8. Animated parody

Use animation to create a humorous or satirical take on your product or service.

9. Whiteboard animation

Use animated whiteboard drawings to explain a complex topic or concept in an easy-to-understand way.

10. Animated case study

Use animation and storytelling to demonstrate the impact of your product or service on a real-world scenario or case.

Focus on your most common buyer persona to illustrate the case and make it relatable for your prospective clients.

Most frequently asked questions about explainer videos

Here are some of the most commonly asked questions about explainer videos that we hear from our clients:

How much does it cost to produce an explainer video?

The cost can vary depending on the type of animation, length, and complexity of the video.

The major factors that impact the cost are typically the use of 2D or 3D animation, custom illustrations, and the use of licensed music.

Related: Royalty free music for explainer videos

How can I measure the success of my explainer video?

Measuring the success of an explainer video can be done by tracking metrics such as views, engagement, and conversions.

If you’re using YouTube to promote your product or service, make sure to link your YouTube analytics and your e-commerce site analytics accounts.

Can I use licensed music in my explainer video?

Yes, as long as you obtain the proper permissions and licenses to avoid legal issues. This is especially important if you plan to promote a commercial product or service.

We make the process of licensing music for commercial use quite simple and affordable.

Listen to examples of music for explainer videos.

How do I ensure that my explainer video is engaging?

To ensure that an explainer video is engaging, it should be visually appealing, easy to understand, and use storytelling elements that resonate with the target audience.

Can I use my own voice-over for my explainer video?

Yes, you can use your own voice-over for your explainer video, it can be even beneficial if you represent a small neighborhood service or grass-roots product.

However, make sure that the voice-over is recorded with high-quality equipment, and that the voice-over artist has a good speaking voice.

Related: How to record quality voice overs at home

Can explainer videos be used on social media?

Yes, explainer videos can be used on social media platforms, such as Facebook, Instagram, and Twitter, as well as YouTube and other video-sharing platforms.

What is the best way to promote my explainer video?

The best way to promote an explainer video will vary depending on the goals of the video and the target audience.

Some options include, posting it on social media, embedding it on a website or landing page, or adding it to email campaigns.

How long an explainer video should be?

The ideal length of an explainer video depends on the complexity of the subject matter and the audience’s attention span.

In general, we recommend to keep the video as short as possible while still effectively conveying the necessary information.

If the subject matter is relatively simple, a 30-second video may be sufficient.

For more complex subjects, a longer video of 1-2 minutes may be needed to fully explain the topic.

Typically, you should make explainer videos between 30 seconds to 2 minutes.

It’s also important to consider the platform where the video will be viewed.

If the video will be used on social media, shorter videos tend to perform better as they are more likely to be watched in full.

On the other hand, if the video will be used on a landing page or in an email campaign, a longer video may be more appropriate as the viewer is more likely to be engaged.

Remember, your goal is to keep the audience engaged and provides all the necessary information in a clear and concise way.

Need modern engaging background music for your next explainer video?

Music plays the important role in explainer videos as it can set the tone, create emotions, and enhance the overall viewing experience.

The right background music can help to convey the intended message and keep the audience engaged.

Here are some examples of background music you can license and instantly use in your next video:

All our music is available with commercial, royalty free music license. Cleared to use in promotional and marketing explainer videos.

See our picks for best music for explainer videos or browse thousands more of royalty free music tracks and sounds.

Did you find these explainer video ideas helpful?

As you can see, there are many different types of explainer videos that can be used to educate and inform viewers about a product, service, or concept.

The key is to choose an idea that effectively conveys the intended message and keeps the audience engaged.

Can you think of more ideas? Post it in the comments!

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