What Counts As Reused Content On YouTube? A Simple Guide for Creators

reused content on youtube guide

If your goal is to make money on YouTube, it’s important to understand what counts as reused content on the platform.

When it comes to monetization, YouTube has strict policies for reused content.

In this post, we’ll explore what counts as reused content, why it’s bad for monetization, and share some ideas how to solve the “reused content” problem if your monetization request was rejected by YouTube.

Keep reading!

What counts as “reused content” on YouTube?

YouTube defines reused content as “videos that contain content from other sources repurposed without original commentary or educational value.”

Generally speaking, reused content refers to videos that contain something has been previously uploaded to YouTube without adding any original commentary, creative input, or value.

In other words, your video doesn’t add anything new or valuable to the platform.

Why YouTube cares about reused content?

Technically, as long as your video does not violate community guidelines (including copyright rules), YouTube does not really care what you’re uploading or if anyone’s even watching your videos.

But!

If you want to monetize your channel, YouTube wants your videos to meet much higher standards.

youtube monetization rejected because of reused content

Above all, YouTube wants the platform to offer quality and original content.

Why?

Because that’s what the advertisers want and that’s what makes YouTube profitable.

If creators simply regurgitate content that has already been uploaded to the platform without adding anything new or valuable to it, this will lead to a lower quality viewing experience for all YouTube users.

Eventually, this will result in lower engagement, decreased watch time, and fewer ad views – all of which will impact YouTube’s bottom line.

Examples of reused content?

Here are some examples of typical reused content:

You repost some previously uploaded videos from your own channel without really adding anything new.

You make compilation videos that use content from other channels or platforms without adding any new value or commentary.

You generate videos from pre-made templates with only superficial changes.

You stitch together a collection of stock clips without adding any original footage or sound.

You use large clips from movies, TV shows, or other copyrighted content without permission or without commentary.

You make “reaction” videos without adding any significant value or commentary.

You compile clips of moments from your favorite show edited together with little or no narrative.

Of course, not all of these types of videos are inherently bad – it’s possible to create valuable content using stock footage or clips from movies or TV shows, for example, if it is done in a transformative way that adds new commentary or value.

If the content is not significantly original or valuable and is simply a rehashing of some other existing content, there is a good chance it will be considered reused content by YouTube.

How to avoid reused content problem

happy youtuber creator avoids reused content problem

So how can you avoid creating reused content on YouTube and can get your channel approved for monetization?

It is possible to reuse content in a way that adds value and keeps their audience engaged.

Here are 3 tips (scroll down for more examples!):

Add your own unique commentary or perspective to existing content

If you want to use someone else’s content as a starting point, add your own thoughts, opinions, or insights to the conversation. This can help make the content more valuable and original.

IDEA: Make a “best of” compilation of your older videos WITH funny commentary (for example, how bad your early videos looked like and what your learned since then). In this case, your commentary is the new value of the video.

Create content that is unique to your channel (at least occasionally)

Rather than re-using pre-made content, create something that is unique to your channel and your audience.

Think about what sets your channel apart and what your viewers are looking for.

IDEA: Make an introduction video to explain what your channel is about, what makes it different, and to invite viewers to subscribe.

Incorporate your own creative elements when using stock footage

There’s nothing wrong with using stock footage in moderation. However, try adding your own creative spin.

Whether it’s unique editing, graphics, or music, incorporating your own creative elements can help make your content stand out and feel more original.

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Examples of reused content that still can be monetized (according to YouTube)

Unless you’re recording all your videos from scratch and star your own show, using other people’s content can still be OK if you want to monetize your channel.

Here are some examples:

– A funny or thoughtful revision of content you didn’t originally create.

– Clips of other people’s content as part of a critical review.

– A scene from a movie where you’ve re-written the dialogue and changed the voiceover.

– Replays of a sports tournament where you explain what a competitor did to succeed or fail.

– Reaction videos where you comment on the original video.

– Edited footage from other creators where you add a storyline or commentary.

Frequently asked questions about reused content on YouTube

There’s lot of confusion about using existing footage and music on YouTube. Here are the answers to some of the most frequently asked questions.

Can I use stock footage or clips from other videos in my own content without it being considered reused content?

Using stock footage or clips from other videos might be okay, as long as you add something original, like a commentary, creative input, or some sort of extra value. In other words, the stock clips should not be the only valuable content.

Remember about copyright laws when using the video clips created by somebody else.

How much original commentary or creative input do I need to add to a video so it’s considered original?

There is no specific percentage of original commentary or creative input that is required for a video to be considered original.

If somebody else’s content is the main focus of your video (as opposed to your commentary or additions), that’s a warning sing.

What are the risks of uploading reused content on YouTube?

If you want to monetize your channel, there is a big risk that YouTube will reject your application.

If you’re using copyrighted footage or music without permission, you may end up with copyright claims, takedown requests for your videos, or even legal liability.

Are there any exceptions for reusing content on YouTube, such as for educational purposes or fair use?

There might be exceptions but, once again, unless you’re adding some sort of significant educational value, it’s still reused content.

Can I use background music without it being considered reused content?

We run our own monetized music library channel on YouTube and we provide music to many other monetized channels.

In our experience, music is rarely the reason for the “reused content” problem.

After all, YouTube can’t expect every creators to write an original music score for every new video, right?

So, generally speaking, background music itself is not typically considered the reason for reused content, but it can be a factor that contributes to your video being flagged as reused content if it’s used in a way that doesn’t meet YouTube’s policies.

As long as you obtained the proper music license for the background music, YouTube should not consider the music as reused content.

However, your video’s content and how it uses the music will be taken into account.

For example, if you use background music in a way that adds value to the video (to set a certain mood or atmosphere), and the video contains original content, then the video is less likely to be considered reused content.

Hope this helps!

Questions? Comments?

Understanding what counts as reused content on YouTube is crucial for creators who want monetize their channels.

To avoid reused content problem, you can create original content (dah!), repurpose existing content in creative ways, and provide unique perspectives and insights.

Remember, creating high-quality content is the key to success on YouTube!

Tell us about your experience with reused content on YouTube! Post a comment

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