In this post you are going to learn about 5 types of real estate videos that can help you sell any property.
We will look into why you need the videos, what types of videos to make, see some real estate video marketing ideas, and learn where to get background music for commercial use.
Let’s get started!
Do I really need videos to sell properties?
According to the National Association of Realtors, 73% of sellers would choose a real estate agent who could market their property with video.
Combined with the incredible power of video marketing, the real estate videos became the norm that no real estate professional should ignore.
But what videos should you make?
5 best real estate video marketing ideas
1. Video Listing and virtual tour
If a picture is worth a thousand words then a video is definitely worth a thousand of pictures. The potential buyers will appreciate ability to learn more about the property without actually driving there.
If you’re concerned that less people come to visit, consider that those who do visit after watching all the videos are much more likely to make the purchase.
2. Neighborhood and community overview videos
The houses are located in neighborhoods. You buyers will very much interested to learn about the neighborhood and what it has to offer if they are to move there. This will be a great opportunity for a cool drone video to show what’s around the house.
3. Agent profile video
Don’t be shy to tell the world what an amazing real estate agent you are. The agent profile video is the perfect opportunity to explain why someone should hire you.
4. “Just Sold” and testimonial videos
Following the agent profile video, nothing boosts the confidence of your clients better than seeing all the properties that you helped to sell. Don’t forget to include your testimonials from your past clients for even greater effect.
5. Real estate advice and market overview videos
Be proactive and reach out to potential clients who may not even think about selling or buying a property yet. Real estate market overview videos can discuss a great opportunity for either listing or purchasing real estate in a specific market.
Don’t forget about the music
Choose background music that goes along with the property, the target demographics, and the type of video you’re creating.
Think, how do you want the viewers to FEEL when they watch your video? Comforted? Excited? Alert? Below are some ideas to get you started.
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