Why is music used in advertising?

Music plays an important role in video or audio advertising. Music is helps to capture attention, create emotional connections, enhance brand recognition, set the tone, and differentiate your ad from competitors.

Hi, I’m Mik, one of TunePocket music composers. I went though our catalog of royalty free music and picked best music tracks that will work great in a modern ads and commercials. Read more about using music in ads or jump straight to the playlist.

Watch the video below to get the taste of what music works best for advertisement and then read more about how to choose the best (right) music for your ads, what music works best for different kinds of commercials, and how you can legally license music for commercial advertisement use.

How to choose best music for your ad?

There are different types of video or audio advertisements where you can use music:

Television commercials (TV ads)

These are advertisements that are shown on television during commercial breaks.

The type of music for TV commercials depends greatly on the product you advertise. For instance, it wold make sense to use energetic music for car commercials and adverts, sexy sensual music for perfume ads, emotional music for social ads, and so on. You get the idea.

Online video ads

These are advertisements that appear before, during, or after online videos, such as on YouTube or streaming services like Hulu. I generally recommend using upbeat music for streaming ads to catch viewer’s attention.

Radio ads

These are advertisements that are broadcast on radio stations. Listen to our music for radio ads playlist.

Social media ads

These are advertisements that appear on social media platforms such as Facebook, Instagram, TikTok, and Twitter.

Each social platform has its own distinct audience. For example, consider modern EDM music for TikTok ads.

Podcast ads

These are advertisements that are included within podcast episodes. Podcast ads are typically shorter, so think about using 10 – 30 sec intro cues.

In-Store or in-Theater ads

These are commercial messages that are played in stores or theaters. The focus of this commercials is generally on spoken word message, so background music without a strong melody will work best.

The best music for your advertisement will depend on your brand and the message you want to convey.

Above all, consider the emotions and moods you want to evoke and think about the target audience you are trying to reach.

Can I use any song in my advertisement?

No, you cannot use any song in your advertisement without obtaining the necessary licenses and permissions. In most cases, you will need to obtain a synchronization license from the music publisher and a master use license from the record label.

It is also important to ensure that your use of the music does not infringe on any copyright or trademark laws.

Normally, using popular song by commercial recording artists is quite expensive and require negotiating the license upfront.

Using Royalty free music for ads can be the affordable and easy to use alternative.

Music for advertising

All music in this playlist can be legally used in commercial ads with lifetime royalty free music license. You can re-use the same music track in multiple ads.

Get your license now

• 1.

  Jackpot
  Upbeat royalty free funky pop music with positive, exciting, slightly retro feel for cheerful marketing video, happy film, vlog, podcast, upbeat Instagram ad, exciting product advertisement, and commercial business use.

• 2.

  Stomps Rock
  Powerful instrumental blues rock music cue with energetic, positive, and feel-good mood for promotional video, sport vlog, motivational film, documentary, game, power car advert, engaging ads, and commercial business use.

• 3.

  Let's Have Fun
  Exciting royalty free music with groovy funk pop party feel for happy promo video, trendy fashion vlog, positive upbeat podcast, event, clothing or accessories advertisement, cheerful product video, and commercial business use.

• 4.

  Future Booty Bass
  Positive royalty free future bass background music with comforting chillout laid-back feel for modern promo video, happy vlog or podcast, film, TikTok or Instagram ads, and commercial business use.

• 5.

  It's Going To Be a Great Day Kiddo
  Happy royalty free acoustic indie music with cheerful feel-good mood for upbeat promotional video, positive kids or family vlog background, podcast, fun animated explainer video, and commercial business use. This song does not have a strong lead melody, so it's perfect as background soundtrack for videos with dialogues or voiceover. Download unlimited royalty free music for videos.

• 6.

  Melting Heart
  Emotional piano and cello cinematic royalty free music with passionate sentimental, slightly sad feel for romantic video, love drama film, vlog, wedding, podcast, passion products or perfume ads, and commercial business use.

• 7.

  The Beginning
  Uplifting pop rock music score with confident inspirational motivational feel for corporate marketing video, storytelling vlog, presentation, inspiring commercial, and business use.

• 8.

  Growing
  Epic cinematic royalty free music with that starts with anxious and tense mood and then build up into inspirational and uplifting for heroic storytelling video, dramatic film, motivational documentary, and commercial business use. Download unlimited royalty free epic cinematic music for videos.

• 9.

  Upbeat Clapping Stomp Beat
  Energetic claps and stomps beat royalty free music with upbeat motivational percussion feel for promotional video, sport vlog, presentation, all sorts of advertisement that needs upbeat exciting mood, and commercial business use.

  Download more stomp and clap royalty free music beats from this playlist: Stomp And Clap Percussion Beat

• 10.

  Rock Guitar Intro
  Powerful rock royalty free music intro with feel-good confident sound for short promotional video, vlog opener, bumper, outro, logo reveal, and commercial business use.

• 11.

  Inner Reflection (Piano and Strings)
  Pensive cinematic piano and strings royalty free music with reflective elegant feel for sad video, sentimental film, documentary, emotional audio book, and commercial business use.

• 12.

  Happy Guitar Intro 1
  Happy royalty free acoustic music intro with laid-back warm positive feel for short promo video, vlog opener, outro, feel-good audio logo reveal, food or lifestyle advertisement, 15 second ad, social media advert, podcast intro, and commercial business use.

  Longer 1 min + version available here: Happy Guitar Theme

  Looking for more relaxed, laid-back, yet feel-good and happy guitar intro? Listen to Acoustic Morning In The Woods Intro

• 13.

  Upbeat Instagram Commercial (Funky Hip-Hop)
  Upbeat royalty free hip-hop music with exciting funky party feel for promo video, modern vlog or podcast, positive social media ad background, cheerful event, and commercial business use.

• 14.

  Summer Up
  Exciting royalty free electro pop / modern dance music with cheerful summer party feel for modern YouTube vlog background, happy video, podcast, and commercial business use.

• 15.

  Oompa
  Powerful bass heavy hip-hop / trap royalty free beat with confident aggressive feel for dark brooding video, modern urban vlog, film, intense sport workout, urban lifestyle product ads, and commercial business use.