How To Analyze Competitor’s YouTube Channel Using Excel Or Google Sheets

You don’t need access to a competitor’s YouTube analytics to learn what content works for their audience. By exporting public video data into Excel or Google Sheets, you can identify successful topics, compare upload schedules, spot unusually popular videos, and discover new content ideas.

1. Find YouTube Channels To Analyze

Start with TunePocket’s free YouTube Channel Search. Search for channels in your niche and sort the results by video count to find established creators with large video libraries.

Choose 2-3 channels that produce content similar to yours. Comparing several competitors helps you identify patterns that go beyond one creator’s success.

2. Export YouTube Videos To Excel Or Google Sheets

Use the free YouTube Channel Video List Extractor to load a competitor’s uploads and download the data as CSV or Excel (XLSX).

The exported spreadsheet includes:

• Video titles: Identify topics, keywords, and title patterns.
• Video URLs: Open individual videos for closer research.
• Publication dates: Examine posting frequency and content history.
• View counts: Find the most popular uploads.
• Video duration: Compare performance across different video lengths.

Open the downloaded file in Microsoft Excel or Google Sheets. You can now analyze hundreds of videos without manually checking each upload.

3. Analyze The Data To Find Content Opportunities

Here are five practical ways to turn the spreadsheet into useful YouTube research:

• 1. Identify winning topics.

  Sort videos by view count, highest first. Look for subjects and keywords that appear repeatedly among successful uploads. Use these patterns to guide your own topic research.

• 2. Find recent breakout videos.

  Older videos have had more time to accumulate views. Add a column calculating average views per day to make comparisons more useful. Look for recent uploads attracting unusually strong interest.

• 3. Analyze publishing frequency.

  Group videos by publication month using a pivot table. Count monthly uploads to identify posting schedules, changes in activity, and periods of increased production.

• 4. Compare video lengths.

  Group videos into shorter and longer formats. Compare median views within similar publishing periods to see which formats perform better for that audience.

• 5. Discover promising video ideas.

  Compare successful topics across several channels. Look for recurring audience interests, emerging subjects, and opportunities to cover popular questions from a different perspective.

Useful Excel And Google Sheets Formulas

Assuming column C contains publication dates and column D contains view counts:

• Average views per day: =D2/MAX(1,TODAY()-C2)
• Group uploads by month: =TEXT(C2,"yyyy-mm")

These calculations help compare video performance and publishing activity. Remember that public view counts do not reveal actual watch time, audience retention, or revenue.

4. What If A Channel Has Thousands Of Videos?

Many free YouTube extraction tools limit the number of records you can download. TunePocket’s free extractor supports up to 1,000 recent videos.

For larger channels, use the Premium YouTube Video List Extractor to export up to 10,000 public video records. This pay-as-you-go option is useful for researching established channels, analyzing years of uploads, and conducting larger content audits.

5. Easier Alternative: Analyze YouTube Channels Without Excel

Don’t want to build your own spreadsheet analysis?

TunePocket’s free YouTube Channel Stats Checker automatically analyzes up to 50 recent uploads, including average and median views, publishing frequency, engagement, views per day, and outlier scores.

It’s a faster way to find videos that significantly outperform a channel’s typical results. Use the spreadsheet approach for deeper historical research or the Stats Checker for quick competitor insights.

Frequently Asked Questions

Can I Compare Multiple YouTube Channels In One Spreadsheet?

Yes. Export each channel separately, combine the results in Excel or Google Sheets, and add a column with the channel name. You can then compare popular topics, publishing frequency, and video performance across competitors.