Want to use popular music in your video or podcast?
In this post we will explain the basics of synchronization licensing: what it is, how much sync licenses cost, and how you can license music for YouTube videos, podcasts, and other media projects.
What is music sync licensing?
If you think you can simply download a popular song from iTunes and use it freely in your video, that’s not the case.
In order to legally use a copyrighted song, you must obtain a license from all rights owners of that song.
Typically, these are:
a) The publisher – controls the song (the actual melody and the lyrics is any).
b) The record label – controls the master recording (the actual recording of the song).
Sync (synchronization) music license grants you the right to use the song (to sync the music) to a certain kind of visual media output, such as a video, film, TV show, advertisement, and so on.
Sync licenses are typically administered by the song publisher.
Learn more about music sync rights.
How to get sync license for a song?
Unless you’re getting the license from a music library that has already negotiated the licenses with the composers and pre-cleared the music for your intended use, you will have to identify and contact the song publisher.
This can be a publishing company or a person (for the composers who self-publish their work).
Don’t forget that you also need to secure the master license from the recording label before you actually can use the music in your video.
How much does a sync license cost?
Getting sync license for a popular song can be expensive.
Unfortunately, there is no common, predefined process. Unless you’re getting the license from a music library, you need to negotiate the terms.
Common factors that affect sync license cost
a) How famous is the artist and how popular is the song.
b) How you intend to use the music. Keep in mind that the publisher is no under any obligation to sell you the license and the artists may object to how you plan on using their music. Think political campaigns, for example.
c) Do you want to use the whole song or just a small portion?
d) For how long you want to use the music.
e) Do you need it for a local production or worldwide?
There may be more factors but the above covers some typical sync license negotiation points.
So, how much can the license cost?
Deborah Mannis-Gardner, the owner of DMG Clearances to says that the publishing fees usually fall in the $1,500-$2,500 range, and the master fees can be anywhere from $1,500 to $10,000.
If you simply need a song for a YouTube video paying thousands of dollars is insane!
Are there any alternatives to sync license?
Clearly, paying thousands of dollars just to be able to use a short music clip in your video is hardly reasonable for any creator.
Are there any free alternatives to sync license?
However, even if the composition itself is in public domain (and hence does not require the sync license), the recordings of that composition may be still under the copyright.
With creative commons music you may be required to give credit or may be restricted to only be able to use the music non-commercially.
You still have to do the research as many artists do not own 100% of their publishing rights.
Other alternatives? Buy license from a music library
If you have a bit of budget getting music from a music library can be the best option.
Some of the advantages of using professional music libraries include:
a) Ample selection of modern sounding music in various genres.
b) All music is cleared for video and media use, no need to negotiate your licenses with multiple parties. You get all-in-one master sync license.
c) Proof of licensing and copyright support.
d) Much more affordable compared to getting a sync license from the publisher.
Too good to be true?
Music libraries rely on independent music producers to create their music.
While their music is excellent and sounds modern and relevant, you won’t find any top 40 songs there.
Many music libraries, large and small, offer affordable music for videos and podcasts priced specifically for small time creators.
A quick Web search will give you plenty of music libraries to choose from.
Don’t want the hassle of going through the sync licensing process?
Get your music from a music library
TunePocket royalty free music subscription gives you unlimited access to thousands of music tracks, loops, intros, and sound effects.
This post explained what steps you need to follow to get a sync license, how much sycn licenses cost, and looked and various alternatives.
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